Orchard Developers
A national developer building medium-to-large suburban housing schemes facing high cost-per-lead and tracking issues.
Qualified Leads
PKR 18k
Cost Per Lead
ROI Achieved
90 Days
Timeline
The Challenge
The previous agency reported thousands of clicks and likes, but the client sales team received low-quality, non-contactable leads, leading to wasted ad spend.
Our Strategy
Audited existing tracking infrastructure, re-implemented GA4 conversion schemas, set up CRM integrations, and restructured Google Ads campaigns around granular commercial buyer-intent keywords.
Execution
Replaced broad match keyword lists, built structured multi-step filter forms to pre-qualify buyer budgets, and deployed automated email & SMS alerts to speed up lead response times.
Decreased cost-per-qualified lead by 41% within the first reporting quarter, while doubling the contact rate of incoming enquiries.
"First agency that could actually tell us cost per qualified lead, not just cost per click. That transparency changed how we budget our marketing spend."
Sana Malik
CEO, Orchard Developers